Head of Growth

# Head of Growth

Introduction

As GoPremium continues to grow, we're seeking a passionate and skilled Head of Growth to accelerate our user acquisition, engagement, and retention efforts. This position is key to driving our visibility in African markets, building a strong customer base, and ensuring that we deliver real value to users across the continent.

Responsibilities

The Head of Growth will be the architect of GoFree's expansion strategies. Here's what the role entails:

1. Performance Marketing: Run data-driven advertising campaigns across digital platforms to increase brand awareness and acquire new users. This includes optimizing campaigns for the best cost-per-click (CPC) and cost-per-acquisition (CPA) metrics.

2. SEO and Content Marketing: Lead SEO efforts to boost organic search traffic, improve website visibility, and engage potential users with meaningful content. From blog posts to social media, this person will be responsible for ensuring GoFree's voice is both informative and engaging.

3. Partnership Development: Identify and develop strategic partnerships with brands, influencers, and businesses to increase GoFree's reach and credibility. Collaborations with well-known African brands, for example, could bring GoPremium closer to the local communities it serves.

4. User Retention: Use data analytics and customer feedback to refine retention strategies, ensuring that users who join GoPremium remain active and engaged.

Why This Role is Essential

Having a dedicated Head of Growth is critical for GoFree's mission of empowering Africans through seamless, affordable, and accessible financial services. Here's why:

1. Optimizing User Acquisition Costs: In the competitive fintech space, balancing user acquisition costs with customer lifetime value is essential. A Growth Marketing Manager will help refine our targeting to reach users who will truly benefit from GoPremium, lowering acquisition costs and maximizing ROI.

2. Increasing Visibility Across Africa: African markets are diverse, each with its own unique needs and challenges. A growth expert who understands regional differences can create tailored campaigns that resonate locally, ensuring GoFree's services reach those who need them most.

3. Building Brand Credibility and Trust: Establishing a trustworthy reputation is essential in the financial sector. By leveraging content and partnerships, the Head of Growth will help position GoPremium as a reliable and innovative solution for Africans seeking financial freedom.

4. Focusing on Sustainable Growth: Beyond acquisition, the Head of Growth will work to ensure that users are engaged and satisfied, reducing churn and building a loyal user base. This helps us maintain sustainable growth as we expand.

Join Us on Our Mission

The Head of Growth role is more than just marketing—it's about building a movement. If you're excited about scaling a fintech solution designed for Africa, join us at GoPremium and be part of a team that's transforming financial access and empowerment across the continent.